Brand Identity Design
Your brand is more than just a logo—it’s the essence of your life’s work, distilled into a powerful visual identity. At Ilumina Design, we craft brand identities that not only look stunning but also deeply resonate with your audience. Our process is designed for entrepreneurs and coaches who want to share their purpose with the world, ensuring that every touchpoint of their brand reflects their vision, values, and the impact they are here to create.
1. Discovery & Strategy
We begin with clarity. Through deep conversations and strategic insight, we uncover the heart of your brand—who you are, what you stand for, and the audience you want to reach. This foundational work ensures that your brand identity aligns with your long-term goals and speaks directly to the people who need your message the most.
2. Concept & Creative Direction
With a clear strategy in place, we explore creative directions that bring your brand to life. We develop mood boards, color palettes, typography, and visual elements that tell your story in a way that feels both authentic and magnetic. Every design choice is intentional, shaping a brand that stands out and feels unmistakably you.
3. Design & Refinement
Once a concept is chosen, we refine it with precision, ensuring every detail is thoughtfully crafted. From logos to brand marks, typography to color application, we create a cohesive identity that translates seamlessly across all platforms. Your feedback guides this stage, making sure the final result truly represents your vision.
4. Delivery & Launch
Your final brand package is delivered with everything you need to launch with confidence—logo files, brand guidelines, and assets to keep your visuals consistent and professional. More than just files, we provide strategic guidance on how to implement your brand across your website, social media, and marketing materials, so you can step forward with clarity and impact.
Packages Starting at $1700
Examples of Our Work
“We were guided through a process that really helped us to connect with the essence of who we currently are as a company, and where we see ourselves going. From there, the design ideas began to emerge naturally. Their re-branding strategy not only has given us an amazing updated look and feel that connects our product lines, but also a new confidence that we weren’t expecting. Selina is very easy to communicate with. She is receptive to ideas and suggestions and also offers her professional expertise in order to create design concepts that beautifully emit the unique soul of the brand. “
Lindy Hart- Two Little Monkeys Chocolate