Ilumina Studio is a creative agency dedicated to amplifying the life’s work of coaches, thought leaders, and purpose-driven entrepreneurs.
We blend strategic branding, website design, and marketing to create a powerful online presence that authentically reflects your vision, values, and expertise. At Ilumina, we believe that your work has the potential to inspire, transform, and create meaningful impact. Our approach is rooted in clarity, strategy, authenticity and intuitive design—guiding you from an idea to a fully realized brand that resonates with your audience. Whether you’re launching a new offer, refining your messaging, or building a cohesive brand, we provide creative vision, strategic guidance, and unwavering support to bring your mission to life.
Selina Walker’s journey into the world of design and marketing began during her formal education at OCAD Art & Design University.
There, she was captivated by the idea of creating work that carried profound meaning. She was drawn to creating art that made her think critically about pressing issues, challenge the prevailing narrative, and convey her perspective through metaphor and visual expression. While her days of artistic activism have evolved, her quest for profound meaning remains steadfast in her branding and marketing projects.
Drawing on insights from strategy sessions, Selina crafts visually striking brands that highlight her clients’ unique qualities, strengths, and values. Along her journey in design, she gathered skill and expertise in digital marketing, developing a strong passion for helping coaches and purpose-driven entrepreneurs connect with their ideal audience and grow their businesses to benefit others’ lives while creating more freedom in their own.
As her career in design and marketing developed, Selina continued on a deep journey of personal transformation and development work. She explored her inner self, challenged her beliefs and programming, and peeled back the layers of her conditioning to create the life that felt authentic to her. Throughout this time, she studied Marshall Rosenberg’s Nonviolent Communication, foundational principles for holding space, authentic relating, art therapy, ancestral medicines, energy healing, yoga, and intuitive development. She also earned her certification in an ICF-accredited transpersonal coaching program.
Now, as she integrates the best of these two worlds, Selina offers guidance for professionals seeking to grow their coaching businesses and make passive income, polish their brand and positioning, or step into a thought leadership role that allows them to create greater impact.
Her services encompass marketing strategy, writing, website design, brand identity and strategy, all aimed at nurturing business growth. Her passion for entrepreneurship, technical acumen, and innate creative abilities enable her to guide clients on their online business journey, from the inception of their brand to the launch of their website and beyond.
Selina resides in Costa Rica with her son, where she explores the abundant natural beauty of Costa Rica, nurtures creativity through watercolors and ecstatic dance, participates in wellness events, and continues expanding her knowledge in personal development and business.